Sunday, 7 December 2008

Hong Kong Homegrown

There are two brands i have noticed whilst shopping in HK, both relatively small scale, but everyone has to start somewhere, right?

The first is in 'Trendy zone'' on Nathen road, Mong Kok. The Alliance now / Grover store is a mix of thier own range whilst reselling brands like Stussy. Its only a small space but thier collection was pretty impressive. There was also a copy of a magazine (not sure which) in the window displaying some of thier collection that had obviously been reviewed. They're obviously inspired by the likes of Stussy, Visvim & other Japanese big hitters but the attention to detail was impressive.

The second was Lucky 8 in Presidential mall, Causeway Bay. No reselling here & the quality of the collection looked really good. nice little shopfit also. The guy had tee's (of course), shorts, denim, caps, hoodies & backpacks. While not alot of the stuff was to my taste design wise, i still appreciate the quality & the effort the guy must have put towards it.

It's good to see these homegrown brands trying to compete in the Hong Kong streetwear scene, which is so  blatantly dominated by Japanese brands at present. Good luck to them, & if your in HK be sure to call by & support the local independant's.

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